What is CoCenTing?
CoCenTing was founded in June 2020 by Claude Nesser. With 37 years of experience in the communications and marketing sector, Claude took advantage of the period of confinement, brought on by the Covid-19 health crisis, to carry out some deep introspection..
What do I aspire to? What are my strengths?
How can I make the most of them?
In fact, it was right under my nose. 37 years of experience in the communications and marketing sector is enormous. With my in-depth knowledge of the field, and of Luxembourg’s particularities, I will now focus on a handful of clients who wish to be accompanied and consulted in the development and implementation of their marketing communication strategies.
Experiences.
Expertise.
More than thirty years of experience with the most beautiful brands established in the Grand Duchy, coupled with a passion for the particularities of the national market, form the basis of Claude’s expertise: brand communication for companies based in Luxembourg.
By adding a longstanding knowledge and passion for the Luxembourg media world, all the ingredients to ensure that my clients messages have an impact on the target audience are firmly in place.
Positioning of CoCenTing.
Why a picture of a bee? Bees transport pollen and thus enable the reproduction of flowering plants. This process guarantees the survival of plants as well as the preservation of biodiversity and the balance of ecosystems. Good Luxembourg honey, a gift of the bees’ work, is protected by an AOP (Appellation d’Origine Contrôlée). CoCenTing also has this attribute in its brand DNA. For CoCenTing ‘AOP’ is a contraction of some characteristics of its personality.
The metaphor with the world of bees can be explained by the fact that CoCenTing, Consumer Centric Thinking company, collects its information at places identified beforehand with its customers.This is another kind of (marketing) pollination.
Brand Communication or Promos?
The answer is unequivocal: focusing exclusively on branding does not yield results. Limiting yourself to promo only doesn’t lead to anything either. In difficult periods it is very tempting to opt for Promotions.
Promos lead to faster results but in the mid and long term there will be no positive impact on your Brand Equity. CoCenTing assists you in defining the right mix, the right frequency, the right budget and the right tone to sharpen your communication. Avoid zero impact!
They trusted CoCenTing.