Positioning of CoCenTing.
Why a picture of a bee? Bees transport pollen and thus enable the reproduction of flowering plants. This process guarantees the survival of plants as well as the preservation of biodiversity and the balance of ecosystems. Good Luxembourg honey, a gift of the bees’ work, is protected by an AOP (Appellation d’Origine Contrôlée). CoCenTing also has this attribute in its brand DNA. For CoCenTing ‘AOP’ is a contraction of some characteristics of its personality.
The metaphor with the world of bees can be explained by the fact that CoCenTing, Consumer Centric Thinking company, collects its information at places identified beforehand with its customers.This is another kind of (marketing) pollination.